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image illustrant le cerveau d'un homme avec pour titre "le marketing et les leviers cognitifs"

Marketing and cognitive levers

You justify with your head, but you decide with your heart. We like to believe we’re logical.Rational.That we weigh the pros and cons, and make objective choices. But in truth, it often works the other way around. First, we feel.Then, we act.And only afterward, we rationalize. You might choose a car because it makes you […]