How to Make a Good Video Sales Letter in 2025: Strategies and Tips

Video Sales Letters (VSLs) have become a cornerstone of modern digital marketing. As we step into 2025, these powerful tools continue to evolve, blending storytelling, emotion, and data-driven insights to captivate audiences. But how do you create a VSL that cuts through the noise and converts? Whether you're a seasoned marketer or just starting, this guide will walk you through the essentials of crafting a high-converting VSL for 2025.

Mat October 9, 2024 3 min read
Picture illustrating a VSL

What Is a Video Sales Letter (VSL)?

A Video Sales Letter is essentially a sales pitch in video form. It’s designed to engage viewers, educate them about your product or service, and drive them to take action—be it purchasing, signing up, or contacting you for more information.

Why VSLs Matter in 2025

With video content dominating the digital landscape, VSLs are more important than ever. According to recent studies, users retain 95% of a message when watched in a video, compared to just 10% when reading text. In 2025, attention spans are shorter, competition is fiercer, and the need for a clear, concise message that connects emotionally with the viewer is critical.

Step-by-Step Guide to Creating a Good VSL

Understanding Your Audience

Before you even start writing, you need to know who you’re talking to. What are their pain points? What do they care about? A good VSL speaks directly to these issues.

Writing a Compelling Script

Your script is the backbone of your VSL. It’s essential to get this right. Start with a strong hook, build up with emotional storytelling, and finish with a compelling offer. Keep it conversational and relatable.

Key Elements to Test and Optimize

Your first VSL won’t be perfect—and that’s okay. Testing different elements is crucial to success.

How to Measure VSL Performance

Track your VSL’s effectiveness with key performance indicators (KPIs):

Common Mistakes to Avoid

In 2025, Video Sales Letters remain one of the most effective tools for driving sales and engagement. By understanding your audience, crafting a strong script, and testing key elements, you can create a VSL that resonates with viewers and converts. Don’t forget—keep it human, keep it simple, and always focus on solving your viewer’s problem.