Mat

Debunking LLMs.txt, Facts and Fictions

What Exactly Is llms.txt? It’s a plain .txt file. No extra formatting. No special syntax. It’s just structured in a way that works well for certain kinds of technical project,...

August 1, 2025 5 min read

Mat

The importance of what you don’t say in branding

Please. Silence is talking. In branding, what you don’t say is just as important as what you do. White space as a mindset When it comes to design, white space...

July 14, 2025 3 min read

Mat

Marketing and cognitive levers

You justify with your head, but you decide with your heart. We like to believe we’re logical.Rational.That we weigh the pros and cons, and make objective choices. But in truth,...

May 12, 2025 7 min read

Mat

Is the Graphic Designer’s Job Dying?

Seriously. We’re talking about creative, human, intuitive disciplines. Not exact sciences. You can’t just copy what worked yesterday and expect the same results today. So why the fear?Why are so...

March 31, 2025 4 min read

Mat

Does Domain Age Impact SEO? Analyzing Datas

Quick check on Competitor Domain Age & Authority: What the Data Says To put this debate into perspective, I analyzed five competitors in my niche using WHOIS data to check...

February 20, 2025 4 min read

Mat

8 Basic Rules for SEO Content that Performs

If you want to know how to write your content so that it is well referenced on Google, here are the 8 BASIC principles Be empathetic: write for him/her Before...

February 6, 2025 4 min read

Mat

Script Example & Tips to write a VSL in 2025

Let’s explore three effective VSL script frameworks designed to capture attention, build trust, and drive action: Each script structure is designed with proven persuasion principles in mind. They emphasize clarity,...

October 11, 2024 4 min read

Mat

How to Make a Good Video Sales Letter in 2025: Strategies and Tips

In 2024, Video Sales Letters (VSLs) are more crucial than ever for businesses looking to engage audiences and drive conversions. A VSL is a powerful video-based sales pitch designed to...

October 9, 2024 3 min read

Mat

Wix, WordPress, Hand-code? What is the best solution in 2025?

Hand-Coded Websites – The Ultimate Solution (If You Know How) A hand-coded website is often considered the best possible solution – but only if you know how to code properly....

October 9, 2024 4 min read

Mat